Our Forming Cream offers medium hold with medium shine for all hair types. It also gives hair excellent pliability, natural shine and a thicker appearance. How to Use Work a small amount evenly through damp or dry hair and style as desired. Key Ingredients Water Based: Shampoos out easily without residue. Lanolin Wax: A rich emollient with moisturizing properties and provides pliable hold. Sucrose: Conditions and moisturizes hair. Glycerin: Softens and swells the hair shaft, making hair appear thicker.